Online branding is on high now a days !!! . When internet started there was not much, scope of online branding and people were not investing much on internet markeing and online branding. But now with Web 2.0, online branding for any product has the potential to make brand of its own.
Some of the ways we can do are as follows:-
- Promotions: Special web only promotions can be conducted. Offline ads can be used to direct targeted clients to the website for promotions. This helps in word of mouth marketing (Viral marketing).
- Videos: With the Youtube, and Google videos generation, videos can create a brand overnight and known to lot people. Videos which helps products spark an interst, can go very well with the users.
- Photos: Photos of the products can be branded and uploaded in sites like Flickr, photobucket and others to promote well and genrate more traffic.
- Blogs: Lead Tool for online branding. the customers can communicate with the company and bloger to know more about the products and features.
- Forums: Forums helps gain support and know the latest developments of products with the users of the group.
- Web 2.0: Sites like Digg, Reddit and others send a huge amount of traffic and branding. it is difficult to promote products in these sites. But by Press Release, Product or service info and others can be dugg for branding.
- Website: Website itself can be used for branding. With Proper design of the website with good search engine optimization and PPC can help in branding.
- RSS & Podcast: Podcasting can help company build a good brand value. RSS can also help companies to connect with the users easily.
- SEO: To make website reach to end users through search engines. Better SEO make website user to stay long.
Regards,
Steve
Senior SEO Analyst
Website :-http://www.e-softsys.com/
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