Want to do Online Branding !!

Online branding is on high now a days !!! . When internet started there was not much, scope of online branding and people were not investing much on internet markeing and online branding. But now with Web 2.0, online branding for any product has the potential to make brand of its own.

Some of the ways we can do are as follows:-

1. Promotions: Special web only promotions can be conducted. Offline ads can be used to direct targeted clients to the website for promotions. This helps in word of mouth marketing (Viral marketing).
2. Videos: With the Youtube, and Google videos generation, videos can create a brand overnight and known to lot people. Videos which helps products spark an interst, can go very well with the users.
3. Photos: Photos of the products can be branded and uploaded in sites like Flickr, photobucket and others to promote well and genrate more traffic.
4. Blogs: Lead Tool for online branding. the customers can communicate with the company and bloger to know more about the products and features.
5. Forums: Forums helps gain support and know the latest developments of products with the users of the group.
6. Web 2.0: Sites like Digg, Reddit and others send a huge amount of traffic and branding. it is difficult to promote products in these sites. But by Press Release, Product or service info and others can be dugg for branding.
7. Website: Website itself can be used for branding. With Proper design of the website with good search engine optimization and PPC can help in branding.
8. RSS & Podcast: Podcasting can help company build a good brand value. RSS can also help companies to connect with the users easily.
9. SEO: To make website reach to end users through search engines. Better SEO make website user to stay long.

Regards,

Steve
Senior SEO Analyst
Website :-http://www.e-softsys.com/

Some Good videos for SEO and SEM from Matts

I found some of very useful videos on SEO and SEM on Google videos from Matt Cutts lead Google's Webspam team. Some of videos like Qualities of a good site, and Static vs. Dynamic urls and How to structure a site?are some of very good of them

Some Good Vedios for SEO and SEM from Matts

Target Audiences with Search Engine Optimization

Search Engine Optimization (SEO) is a specialized research-driven development of analyzing and editing website in order to increase the rankings of your site pages for specific search terms in search engines.

By targeting strategic key phrases that appeal to target audiences, Search Engine Optimization allows you to be found by global or regional markets of individuals who are seeking precisely whatever it is that you offer.

Advantages of proper Search Engine Optimization

• Improved visibility among target audiences:-SEO is a process focused upon reaching core groups of target markets by offering information specifically tailored to their needs.
• Connect with motivated clients :-SEO is marketing strategies where targeted audiences are dynamically engaged in the process of seeking information about organizations just like yours.
• Easy branding and recognition of Products:-- With relevant content and easily accessible to clients, your organizational identity becomes better connected with mission of the business
• Goal :-The SEO process is built around achieving organization's strategic marketing and outreach goals, whatever they may be.
• Flexibility of website :-It is possible to make specially a number of targeted campaigns to reach different audiences as organizational needs evolve.
• Quantifiable results:-Search Engine Optimization is one of the few marketing strategies where it is simple to measure the results of efforts by analyzing position reports, website site statistics, visitor conversion rates and other key indicators

These some of advantages for SEO which help org to improve their online Presence and business.

Regards,

Steve

Senior SEO Analyst

Website :-http://www.e-softsys.com/