Which Method Can Be Handled to Increase the Traffic of a website?

What is difference between white hat SEO and black hat SEO and which method can be handled to increase the traffic of a website?

Every one who is new to SEO will ask this question "what is difference between white hat SEO and black hat SEO" and which is good for better results " for that we suggest is white hat SEO which as ethical way to get better results in SEO.

black hat SEO- counterpart of white hat SEO…which used techniques such as cloaking, hidden text, spamming, link farming etc.. to boost traffic and at the same time to get their ranking higher in easier way...But that’s unethical way of getting Long term results.

White hat SEO involves major tasks such as

• Initial analysis of Website.
• Keyword research.
• Content optimization for targeted keywords.
• Creation of targeted, optimized Title tags and Meta tags.
• Image Alts Tags, Titles to Links Alt Tags, H1, H2, Bold tags.
• Robots.txt for redirecting Crawlers.
• Development of XML sitemaps for Google, Yahoo, Live(MSN).
• Google, Yahoo, Live Sitemap Submission and ROR submission
• Search Engine Submission.
• Directory Submission

Where as black hat SEO involves
• cloaking -
• hidden text,
• spamming,
• link farming

where as Google looks for
• Website content or structure
• Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript
• Content development
• Management online business development campaigns
• Keywords density research
• Geographies

So any one who is looking for SEO services must look for White Hat SEO no Black Hat to gain better results. For Google Guide lines visit http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35291 and know more about SEO service you can search Google with your specific region like “SEO service provider Philadelphia” etc .

ONPage SEO factors -Lead SEO

Some of the Major Factors that Influence SEO for Website ONPAGE are as bellow

1. "HEAD" area describes the document, but it doesn't show up on the page returned to the browser.
2. "TITLE" tag Used to define the title of a Web page. Search engines use the Title tag to provide a link to the site matching the user's query. The text in the Title tag is one of the most important factors influencing search engine ranking algorithms
3. Stop Words -'The', 'or', 'in', 'it' are examples of such words. These words are known as "stop words." To make your pages search engine-friendly, you should avoid using stop words in the most important areas of your page like title, meta tags, headings, alternative image attributes, anchor names, etc.
4. Keyword frequency -Frequency is the number of times your keyword is used in the analyzed area of the page. Search engines use frequency as a measure of keyword importance. Search engines rate pages with more keywords as more relevant results, and score them higher.
5. Keyword density-Keyword weight is a measure of how often a keyword is found in a specific area of the Web page like a title, heading, anchor name, visible text, etc. Unlike keyword frequency, which is just a count, keyword weight is a ratio.
6. Keyword Prominence -Measure of keyword importance that relates to the proximity of a keyword to the beginning of the analyzed page area. Prominence is a ratio that is calculated separately for each important page area such as a title, headings, visible text, anchor tags, etc.
7. META Description -that provides a brief description of a Web page. It is important the description clearly describes the purpose of the page. The importance of the Description tag as an element of the ranking algorithm has decreased significantly over years, but there are still search engines that support this tag.
8. META Keywords -This is Meta tag that lists the words or phrases about the contents of the Web page.
9. META Refresh - Used as a way to redirect the viewer to another Web page or refresh the content of the viewed page after a specified number of seconds.
10. META Robots - This tag tells the search engine robots whether a page should be indexed and included in the search engine database and its links followed.
11. BODY -The whole of the Web page is designed between the opening and closing body tag. (BODY.../BODY) including all images, links, text, headings, paragraphs, and forms.
    Visible text -The content of the Body tag includes both visible and invisible text. The term 'Visible text' refers to the portion that is displayed by the browser
12. All headings –Heading Tags used with Keywords will have more weight age
    Links ---Anchor tags on the page can also have keyword-rich text as anchor names.

Want to do Online Branding !!

Online branding is on high now a days !!! . When internet started there was not much, scope of online branding and people were not investing much on internet markeing and online branding. But now with Web 2.0, online branding for any product has the potential to make brand of its own.

Some of the ways we can do are as follows:-

1. Promotions: Special web only promotions can be conducted. Offline ads can be used to direct targeted clients to the website for promotions. This helps in word of mouth marketing (Viral marketing).
2. Videos: With the Youtube, and Google videos generation, videos can create a brand overnight and known to lot people. Videos which helps products spark an interst, can go very well with the users.
3. Photos: Photos of the products can be branded and uploaded in sites like Flickr, photobucket and others to promote well and genrate more traffic.
4. Blogs: Lead Tool for online branding. the customers can communicate with the company and bloger to know more about the products and features.
5. Forums: Forums helps gain support and know the latest developments of products with the users of the group.
6. Web 2.0: Sites like Digg, Reddit and others send a huge amount of traffic and branding. it is difficult to promote products in these sites. But by Press Release, Product or service info and others can be dugg for branding.
7. Website: Website itself can be used for branding. With Proper design of the website with good search engine optimization and PPC can help in branding.
8. RSS & Podcast: Podcasting can help company build a good brand value. RSS can also help companies to connect with the users easily.
9. SEO: To make website reach to end users through search engines. Better SEO make website user to stay long.

Regards,

Steve
Senior SEO Analyst
Website :-http://www.e-softsys.com/

Some Good videos for SEO and SEM from Matts

I found some of very useful videos on SEO and SEM on Google videos from Matt Cutts lead Google's Webspam team. Some of videos like Qualities of a good site, and Static vs. Dynamic urls and How to structure a site?are some of very good of them

Some Good Vedios for SEO and SEM from Matts

Target Audiences with Search Engine Optimization

Search Engine Optimization (SEO) is a specialized research-driven development of analyzing and editing website in order to increase the rankings of your site pages for specific search terms in search engines.

By targeting strategic key phrases that appeal to target audiences, Search Engine Optimization allows you to be found by global or regional markets of individuals who are seeking precisely whatever it is that you offer.

Advantages of proper Search Engine Optimization

• Improved visibility among target audiences:-SEO is a process focused upon reaching core groups of target markets by offering information specifically tailored to their needs.
• Connect with motivated clients :-SEO is marketing strategies where targeted audiences are dynamically engaged in the process of seeking information about organizations just like yours.
• Easy branding and recognition of Products:-- With relevant content and easily accessible to clients, your organizational identity becomes better connected with mission of the business
• Goal :-The SEO process is built around achieving organization's strategic marketing and outreach goals, whatever they may be.
• Flexibility of website :-It is possible to make specially a number of targeted campaigns to reach different audiences as organizational needs evolve.
• Quantifiable results:-Search Engine Optimization is one of the few marketing strategies where it is simple to measure the results of efforts by analyzing position reports, website site statistics, visitor conversion rates and other key indicators

These some of advantages for SEO which help org to improve their online Presence and business.

Regards,

Steve

Senior SEO Analyst

Website :-http://www.e-softsys.com/

Want know more about SEO / Website Design Concepts

Hi Steve here.. Senior SEO Analyst for Website design and development Company in Philadelphia.

I wanted share some useful concepts about SEO as well as Website designing for better results- Some of things should be taken care while doing Website development and Basic SEO are as follows

1. Process of SEO should go parallel with Website Design and development
2. Prototype which will be send should incorporate all SEO design Concepts
3. Once Prototype[ Website Design Prototype ] is approved for SEO analyst should looking into minute things which will make the design more flexible to SEO
4. Understand Project very well about-What will be business is all about ,What client is looking forward with website, who are the targeted audience, Time frame for results after SEO is implemented.
5. Make sure no frames are present in design before going for development
6. Use CSS for most of things like Background, Menus, and layouts
7. If project needs Frames Use CSS Frames
8. Make sure load time of web page should minimum by witt less images
9. Allow designer to explore more for find better alternative for Flash Banner websites.
10. Use minimum Flash in Home page at least for better results website
11. Use Text animation more and allow adding useful meta data for Flash
12. Optimize the Code with less Scripts in code to keep Content code Ratio optimal
13. Link navigation as simple HREF not In Java Script
14. Less out Going Links from Home Page
15. Site MAP Tab is must with html site map in website

Want know more wait for next blog :)

Regards,
Steve
Senior SEO Analyst - E-SoftSys-Philadelphia
Website-http://www.e-softsys.com/